(May 15, 2008) – Langham Hotels International (LHI) has signed a key global partnership with online luxury travel retailer, Five Star Alliance, which will feature The Langham and Langham Place Hotels.

Five Star Alliance is the world's largest online retailer of five and six star hotel properties with more than 500,000 visitors a month and almost 4 million page views.

It was set up to target only the luxury segment of the hotel business and enjoys strong recognition in the USA and increasingly Europe. The company has recently expanded its presence to the rest of the world. The Times of London has described it as the best website of its kind and the New York Times reviewed it as exclusively for exclusive properties.

Langham Hotels International will benefit from the Five Star Alliance's ability to promote the individual personalities of each property.

Brett Butcher, Senior Vice President - Sales & Marketing said: "LHI's relationship with Five Star Alliance give us an additional channel to showcase our properties to discerning luxury travellers. The partnership will also help us continue to build our brand as we work only with selected partners.

Five Star Alliance presents a number of flexible marketing opportunities which allow us to enhance the positioning of our hotels tactically in an otherwise busy marketplace - making it easier for travellers to make a purchase decision."

Background Notes:

About Langham Hotels International

Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe's first Grand Hotel. Over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.

The group is presently pursuing an aggressive portfolio growth strategy using its two distinctive brands - The Langham and Langham Place.

Six hotels on four continents are branded The Langham where guests can enjoy timelessly elegant service. Be enchanted by our innovation and traditions in Auckland, Boston, Hong Kong, London, Melbourne and Pasadena. The Langham, Yangtze Boutique, Shanghai is due to open in 2008.

Langham Place, the fun sibling of The Langham, is the epitome of stimulating and artistic hospitality. Two Langham Places are open - Hong Kong and Koh Lanta, Thailand. Three new Langham Places are scheduled to open in 2008/9 in Beijing (2) and Changchun.

Langham Hotels International is a wholly-owned company of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for Langham hotels can be made by logging onto langhamhotels.com.

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